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New Fabia ad on BBC online news

This is a discussion on New Fabia ad on BBC online news within the Fabia II forums, part of the Skoda Model Discussion Area category; BBC NEWS | Magazine | No piece of cake Quite a big bit about it and how successful the ad ...


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Old 04-06-2007, 13:22   #1
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New Fabia ad on BBC online news
BBC NEWS | Magazine | No piece of cake

Quite a big bit about it and how successful the ad has been for Skoda.
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Old 05-06-2007, 12:47   #2
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Re: New Fabia ad on BBC online news
" We all love a bit of cake don't we? "

" Oh man I just LUUUUUUUUURRRRRVVVVVEEEE de cake! "
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Old 05-06-2007, 18:11   #3
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Re: New Fabia ad on BBC online news
i like the jelly rear lights





mmmmmmm jelly
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Old 05-06-2007, 18:43   #4
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Re: New Fabia ad on BBC online news
See if they publish my link to briskoda in the comments section
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Old 05-06-2007, 22:58   #5
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Re: New Fabia ad on BBC online news
Quote:
Originally Posted by Aspman View Post
BBC NEWS | Magazine | No piece of cake

Quite a big bit about it and how successful the ad has been for Skoda.
"some estimates say that it cost £500,000" Blimey! You could get an Olympic logo for that!
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Old 05-06-2007, 23:45   #6
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Re: New Fabia ad on BBC online news
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"some estimates say that it cost £500,000" Blimey! You could get an Olympic logo for that!
Yeah but at least the buzz the Skoda advert has created has been positive.

It may have cost £500k, but by doing something original and clever they have assured themselves of millions of pounds of free advertising in print, on the web and on TV from 3rd party reporting.

I have had a lot of people who never talk about cars or Skodas saying how clever/cool the ad was.

So it has a sort of viral effect.

Good work by Fallon ad agency.
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Old 06-06-2007, 07:22   #7
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Re: New Fabia ad on BBC online news
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It may have cost £500k, but by doing something original and clever they have assured themselves of millions of pounds of free advertising in print, on the web and on TV from 3rd party reporting.
"... and some seed fell on stony ground." It was the logo I was having a go at, not the advert.
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Old 06-06-2007, 09:12   #8
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Re: New Fabia ad on BBC online news
Quote:
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"... and some seed fell on stony ground." It was the logo I was having a go at, not the advert.
... and some seed fell on stony ground indeed.

I was considering the different reactions when comparing the effectiveness of the two.

Both spent about 500k, both had huge 3rd party response.

One was good, one was bad.
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Old 06-06-2007, 14:08   #9
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Re: New Fabia ad on BBC online news
I heard that SUK were going to cut up the 'cake' and donate it to local hospital/schools BUT after the time under studio lights etc, it was decided that it was 'not fit to eat'.

Still; GREAT AD - I haven't tried the car yet but I hope it lives up to expectations.
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Old 06-06-2007, 14:45   #10
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Re: New Fabia ad on BBC online news
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Originally Posted by bahnstormer vrs View Post
I heard that SUK were going to cut up the 'cake' and donate it to local hospital/schools BUT after the time under studio lights etc, it was decided that it was 'not fit to eat'.

Still; GREAT AD - I haven't tried the car yet but I hope it lives up to expectations.
They still used it for compost - so at least it was environmentally friendly disposal.

Quote:
Once filming was finished Skoda had planned to cut the cake car up and distribute it to local charities, schools and hospitals. Unfortunately, however, as the car had been under hot studio lights for several days, it would have posed a health and safety risk if eaten.

Most of the car was composted and will be used by residents of Clapton, East London, to fertilise their gardens and allotments.
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